Michael J. Leyland: search on Z-Library

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1

Stakeholder theory and internal marketing communications: a framework for analysing the influence of new media

De Bussy, Nigel M., Ewing, Michael T., Pitt, Leyland F.

Journal:

Journal of Marketing Communications

Year:

2003

Language:

english

File:

PDF, 123 KB

english, 2003

2

Event sponsorship and ambush marketing: Lessons from the Beijing Olympics

Leyland Pitt, Michael Parent, Pierre Berthon, Peter G. Steyn

Journal:

Business Horizons

Year:

2010

Language:

english

File:

PDF, 153 KB

english, 2010

3

Understanding Consumer Conversations Around Ads in a Web 2.0 World

Campbell, Colin, Pitt, Leyland F., Parent, Michael, Berthon, Pierre R.

Journal:

Journal of Advertising

Year:

2011

Language:

english

File:

PDF, 1.27 MB

english, 2011

4

Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand

Pierre Berthon, Leyland Pitt, Michael Parent and Jean-Paul Berthon

Journal:

California Management Review

Year:

2009

Language:

english

File:

PDF, 296 KB

english, 2009

5

Corollaries of the collective: The influence of organizational culture and memory development on perceived decision-making context

Pierre Berthon, Leyland F. Pitt, Michael T. Ewing

Journal:

Journal of the Academy of Marketing Science

Year:

2001

Language:

english

File:

PDF, 1.68 MB

english, 2001

6

E-comprehension: Evaluating B2B websites using readability formulae

Elaine K.F Leong, Michael T Ewing, Leyland F Pitt

Journal:

Industrial Marketing Management

Year:

2002

Language:

english

File:

PDF, 95 KB

english, 2002

7

How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension

Mergen Reddy, Nic Terblanche, Leyland Pitt, Michael Parent

Journal:

Business Horizons

Year:

2009

Language:

english

File:

PDF, 366 KB

english, 2009

8

Tracking Back-Talk in Consumer-Generated Advertising

Campbell, Colin, Pitt, Leyland F., Parent, Michael, Berthon, Pierre

Journal:

Journal of Advertising Research

Year:

2011

Language:

english

File:

PDF, 240 KB

english, 2011

9

Factors Affecting the Adoption of the Internet in the Public Sector

Napoli, Julie, Ewing, Michael T., Pitt, Leyland F.

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

2000

Language:

english

File:

PDF, 69 KB

english, 2000

10

The Social Media Release as a public relations tool: Intentions to use among B2B bloggers

Peter Steyn, Esmail Salehi-Sangari, Leyland Pitt, Michael Parent, Pierre Berthon

Journal:

Public Relations Review

Year:

2010

Language:

english

File:

PDF, 99 KB

english, 2010

11

Turning competitive advantage into customer equity

Leyland F. Pitt, Michael T. Ewing, Pierre Berthon

Journal:

Business Horizons

Year:

2000

Language:

english

File:

PDF, 983 KB

english, 2000

12

Re-Inquiring and Progressing People as Products: A Research Agenda for New Media, New Methods and New Theories

Murgolo-Poore, Marie E., Pitt, Leyland F., Berthon, Pierre R., Ewing, Michael T.

Journal:

Journal of Marketing Management

Year:

2002

Language:

english

File:

PDF, 226 KB

english, 2002

13

Mental health and health behaviours before and during the initial phase of the COVID-19 lockdown: longitudinal analyses of the UK Household Longitudinal Study

Niedzwiedz, Claire L, Green, Michael James, Benzeval, Michaela, Campbell, Desmond, Craig, Peter, Demou, Evangelia, Leyland, Alastair, Pearce, Anna, Thomson, Rachel, Whitley, Elise, Katikireddi, Sriniv

Journal:

Journal of Epidemiology & Community Health

Year:

2020

File:

PDF, 348 KB

2020

14

Proactive behavior and industrial salesforce performance

Leyland F Pitt, Michael T Ewing, Pierre R Berthon

Journal:

Industrial Marketing Management

Year:

2002

Language:

english

File:

PDF, 166 KB

english, 2002

15

Potential Research Space in MIS: A Framework for Envisioning and Evaluating Research Replication, Extension, and Generation

Pierre Berthon, Leyland Pitt, Michael Ewing and Christopher L. Carr

Journal:

Information Systems Research

Year:

2002

Language:

english

File:

PDF, 1.60 MB

english, 2002

16

Differentiation and silver medal winner effects

Caruana, Albert, Pitt, Leyland F., Berthon, Pierre, Page, Michael

Journal:

European Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 171 KB

english, 2009

17

The organization of the future: Unity of marketing and strategy

Morris, Michael H., Pitt, Leyland F.

Journal:

Journal of Marketing Management

Year:

1994

Language:

english

File:

PDF, 556 KB

english, 1994

18

Stakeholder communication management on the Internet: An integrated matrix for the identification of opportunities

de Bussy, Nigel M., Watson, Richard T., Pitt, Leyland F., Ewing, Michael T.

Journal:

Journal of Communication Management

Year:

2001

Language:

english

File:

PDF, 258 KB

english, 2001

19

Brand signal quality of products in an asymmetric online information environment: An experimental study

Hsiu-Yuan Tsao, Pierre Berthon, Leyland F. Pitt, Michael Parent

Journal:

Journal of Consumer Behaviour

Year:

2011

Language:

english

File:

PDF, 163 KB

english, 2011

20

Implementing marketing strategies in the US and South Africa

Michael H. Morris, Leyland F. Pitt

Journal:

Long Range Planning

Year:

1994

Language:

english

File:

PDF, 4.11 MB

english, 1994

21

Advocating Avatars: The Salesperson in Second Life

Berthon, Pierre, Pitt, Leyland, Halvorson, Wade, Ewing, Michael, Crittenden, Victoria L.

Journal:

Journal of Personal Selling and Sales Management

Year:

2010

Language:

english

File:

PDF, 253 KB

english, 2010

22

Norms and power in marketing relationships: Alternative theories and empirical evidence

Pierre Berthon, Leyland F. Pitt, Michael T. Ewing, Gunnar Bakkeland

Journal:

Journal of Business Research

Year:

2003

Language:

english

File:

PDF, 204 KB

english, 2003

23

The Contemporary Use of Strategy, Strategic Planning, and Planning Tools by Marketers: A Cross‐national Comparison

Morris, Michael H., Pitt, Leyland F.

Journal:

European Journal of Marketing

Year:

1993

File:

PDF, 1.30 MB

1993

24

From whence it came: Understanding source effects in consumer-generated advertising

Steyn, Peter, Ewing, Michael T., van Heerden, Gene, Pitt, Leyland F.

Journal:

International Journal of Advertising

Year:

2011

Language:

english

File:

PDF, 288 KB

english, 2011

25

Pricing strategy and the net

Leyland F. Pitt, Pierre Berthon, Richard T. Watson, Michael Ewing

Journal:

Business Horizons

Year:

2001

Language:

english

File:

PDF, 1.22 MB

english, 2001

26

Integrating the smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda

Leyland F. Pitt, Michael Parent, Iris Junglas, Anthony Chan, Stavroula Spyropoulou

Journal:

The Journal of Strategic Information Systems

Year:

2011

Language:

english

File:

PDF, 440 KB

english, 2011

27

Assessing the Structure of Industrial Buying Centers with Multivariate Tools

Michael H Morris, Pierre Berthon, Leyland F Pitt

Journal:

Industrial Marketing Management

Year:

1999

Language:

english

File:

PDF, 116 KB

english, 1999

28

Trastuzumab after Adjuvant Chemotherapy in HER2-Positive Breast Cancer

Piccart-Gebhart, Martine J., Procter, Marion, Leyland-Jones, Brian, Goldhirsch, Aron, Untch, Michael, Smith, Ian, Gianni, Luca, Baselga, Jose, Bell, Richard, Jackisch, Christian, Cameron, David, Dowse

Journal:

Boston Medical and Surgical Journal

Year:

2005

Language:

english

File:

PDF, 149 KB

english, 2005

29

The Impact of Individual and Organizational Factors on Problem Perception: Theory and Empirical Evidence from the Marketing-Technical Dyad

Pierre R. Berthon, Leyland F. Pitt, Michael H. Morris

Journal:

Journal of Business Research

Year:

1998

Language:

english

File:

PDF, 177 KB

english, 1998

30

It's a secret: Marketing value and the denial of availability

Hannah, David, Parent, Michael, Pitt, Leyland, Berthon, Pierre

Journal:

Business Horizons

Year:

2014

Language:

english

File:

PDF, 549 KB

english, 2014

31

The impact of the Internet on the distribution value chain

Wynne, Clive, Berthon, Pierre, Pitt, Leyland, Ewing, Michael, Napoli, Julie

Journal:

International Marketing Review

Year:

2001

Language:

english

File:

PDF, 205 KB

english, 2001

32

Customer Evaluations of Service Complaint Experiences in the Public Sector

Nel, Deon, Athron, Tom, Pitt, Leyland F., Ewing, Michael T.

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

2000

Language:

english

File:

PDF, 233 KB

english, 2000

33

Estimating hidden populations: a new method of calculating the prevalence of drug-injecting and non-injecting female street prostitution

MICHAEL BLOOR, ALASTAIR LEYLAND, MARINA BARNARD, NEIL McKEGANEY

Journal:

Year:

1991

Language:

english

File:

PDF, 1.64 MB

english, 1991

34

Managing southeast asian brands in the global economy

Michael Ewing, Julie Napoli, Leyland Pitt

Journal:

Business Horizons

Year:

2001

Language:

english

File:

PDF, 1.08 MB

english, 2001

35

Entrepreneurial activity in the Third World informal sector

Morris, Michael H., Pitt, Leyland F., Berthon, Pierre

Journal:

International Journal of Entrepreneurial Behaviour & Research

Year:

1996

Language:

english

File:

PDF, 185 KB

english, 1996

36

Has Industrial Advertising Become Consumerized? A Longitudinal Perspective from the USA

Lambert, David R., Morrisb, Michael H., Pitt, Leyland F.

Journal:

International Journal of Advertising

Year:

1995

Language:

english

File:

PDF, 972 KB

english, 1995

37

Do strategy frameworks apply in the United States and abroad?

Michael H. Morris, Leyland F. Pitt

Journal:

Industrial Marketing Management

Year:

1993

Language:

english

File:

PDF, 765 KB

english, 1993

38

Environmental turbulence and organizational buying: The case of health benefits in South Africa

Michael H. Morris, Sven Derek Hansen, Leyland F. Pitt

Journal:

Industrial Marketing Management

Year:

1995

Language:

english

File:

PDF, 991 KB

english, 1995

39

Luxury wine brands as gifts: ontological and aesthetic perspectives

Reyneke, Mignon, Berthon, Pierre R., Pitt, Leyland F., Parent, Michael

Journal:

International Journal of Wine Business Research

Year:

2011

Language:

english

File:

PDF, 266 KB

english, 2011

40

Towards an application of option pricing theory in the valuation of customer relationships

Levett, Peter, Page, Michael, Nel, Deon, Pitt, Leyland, Berthon, Pierre, Money, Arthur

Journal:

Journal of Strategic Marketing

Year:

1999

Language:

english

File:

PDF, 222 KB

english, 1999

41

Grading and Feedback of Marketing Management Case Studies: The Elegant and Warm Approach

Pitt, Leyland F., Page, Michael J.

Journal:

Marketing Education Review

Year:

2006

Language:

english

File:

PDF, 501 KB

english, 2006

42

e‐Marketing Ireland: cashing in on green dots

Halvorson, Wade, Bal, Anjali, Pitt, Leyland, Parent, Michael

Journal:

Marketing Intelligence & Planning

Year:

2012

Language:

english

File:

PDF, 188 KB

english, 2012

43

Potential Research Space in MIS: A Framework for Envisioning and Evaluating Research Replication, Extension, and Generation

Berthon, Pierre, Pitt, Leyland, Ewing, Michael, Carr, Christopher L.

Journal:

Information Systems Research

Year:

2002

Language:

english

File:

PDF, 297 KB

english, 2002

44

Understanding B2B and the Web: the acceleration of coordination and motivation

Pierre Berthon, Michael Ewing, Leyland Pitt, Peter Naudé

Journal:

Industrial Marketing Management

Year:

2003

Language:

english

File:

PDF, 313 KB

english, 2003

45

When Marketing and Strategy Become One

Pitt, Leyland F., Morris, Michael H.

Journal:

Journal of General Management

Year:

1995

Language:

english

File:

PDF, 1.71 MB

english, 1995

46

As Inevitable as Death: What General Managers Need to Know about Taxing E-Commerce

Aveyard, Paul, Pitt, Leyland, Ewing, Michael T., De Bussy, Nigel

Journal:

Journal of General Management

Year:

2000

File:

PDF, 9.07 MB

2000

47

Hand-held Spectroscopic Device for In Vivo and Intraoperative Tumor Detection: Contrast Enhancement, Detection Sensitivity, and Tissue Penetration

Mohs, Aaron M., Mancini, Michael C., Singhal, Sunil, Provenzale, James M., Leyland-Jones, Brian, Wang, May D., Nie, Shuming

Journal:

Analytical Chemistry

Year:

2010

Language:

english

File:

PDF, 2.95 MB

english, 2010

48

How Well are Business Schools Managing their Brands? A Research Note

Pitt, Leyland F., Berthon, Pierre, Spyropoulou, Stavroula, Page, Michael J.

Journal:

Journal of General Management

Year:

2006

File:

PDF, 618 KB

2006

49

Estimating the Population Prevalence of Injection Drug Use and Infection with Human Immunodeficiency Virus among Injection Drug Users in Glasgow, Scotland

Frischer, Martin, Leyland, Alastair, Cormack, Richard, Goldberg, David J., Bloor, Michael, Green, Stephen T., Taylor, Avril, Covell, Robert, McKeganey, Neil, Platt, Stephen

Journal:

American Journal of Epidemiology

Year:

1993

Language:

english

File:

PDF, 898 KB

english, 1993

50

Rat hepatic lipocytes synthesize and secrete transin (Stromelysin) in early primary culture

Samir K. Vyas, Helen Leyland, Janet Gentry, Michael J.P. Arthur

Journal:

Gastroenterology

Year:

1995

Language:

english

File:

PDF, 5.44 MB

english, 1995

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